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Keple brand colours

The brand colours are equal in status. They always appear in full tone and may not be darkened, lightened or displayed transparently.

 
 
 
 

Primary dark gray

Usability: for regular text, headings and headlines

Secondary light gray

Usability: border, frame, disabled elements, shadow

Primary blue

Usability: accent, call to action

White

Usability: background

HEX: #606063
RGB: 96/96/99
CMYK: 3/3/0/61
PANTONE: Cool Gray 11 C

HEX: #E5E5E5
RGB: 229/229/229
CMYK: 0/0/0/10
Pantone: Cool Gray 1 C
HEX: #2196F3
RGB: 0/167/225 
CMYK: 100/26/0/12 
PANTONE: 2995 C
HEX: #FFFFFF
RGB: 255/255/255
CMYK: 0/0/0/0
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Warning Colors

The Keple Warning Colors are used solely for notifications, warnings and status messages if a colour differentiation is required.

 
 
 

Green

Amber

Red

HEX: #4CAF50

HEX: #FFC107

HEX: #F44336


Logo

  Download PSD logo   Download AI logo


Typography

The headline, subheadline and body copy take effect at different levels, as we know. The typography can do a wonderful job in supporting this.

HG Maru Gothic PRO - Font

This font is used to create our logo typography. Do not use this font for text of headlines. It's used ONLY in logo.

Download

Play - Font

Play font is used for packaging headlines and general text in printed materials.

Download


Final result and design ideas